RAPHA RCC X DAVID CARSON

Introducing a special collection with graphic design legend, David Carson. Celebrating 10 years of the Rapha Cycling Club and the strength of our community.

THE CHALLENGE WAS TO BRING TOGETHER TWO GREAT BRANDS IN A WAY THAT FELT AUTHENTIC TO BOTH. WHERE WE LANDED WAS AN APPROACH THAT IDENTIFIED KEY COMPONENTS OF CARSON’S WORK (TEXTURE, CROP AND DISTORTION), THAT WE THAN RAN THROUGH THE RAPHA LENS.

ALL WORK WAS TOUCHED BY HAND (RIPPED, CUT, SCANNED) TO STAY TRUE TO CARSON’S ARTISTIC APPROACH.

SHOT BY THE EVER WONDERFUL - CAIT OPPERMANN

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Art Direction, Graphic Design, and Animation