RAPHA GONE RACING

Design, Animation & Art Direction for the Rapha EF ‘Gone Racing’ series. In the bus, at home, in the team cars and on top of mountains, EF Gone Racing is a new series that takes you on the road with EF Education First Pro Cycling.
Together with hand cut shapes and textures that mirrored various riding terrains, we created a bespoke typeface that is used throughout the identity in a stop motion framework.

In collaboration with copy writers, strategists, video team & production.

ART DIRECTION / MOTION DESIGN / GRAPHIC DESIGN