ADVANTAGE, NADAL.

Becoming the first man to reach 21 grand slams was no easy feat (FYI Serena has 23). This win put Rafa at the front of the pack! We heavily researched the visual language of the scoreboards of each year that Rafa was victorious and brought them to life with our pals at @ilovedust .

The AV became the 3rd best performing content of all time on @nike and we got to plaster our iconic line all over the world.

Art Direction, Graphic Design