SOLUTION
a vibrant, colourful and playful design was created in order to reach all students regardless of course or area of study. we created a brand that becomes flexible and able to be moUld into different yearly themes.
the main focal point of the festival was the showcase of student submitted work that was displayed all over the kensington campus. the call out for 2017 was for structural pieces of all shapes and sizes. because of this focus, the main element of the triangle was used in the identity to not only represent the art in artsweeks, but also the celebration of the structure form.
